In May 2007, YouTube launched its affiliate program (YPP), an AdSense-based system that allows the video down loader to share advertising revenue on the site. In general, YouTube receives 45 percent of advertising revenue from videos in the Affiliate program, and 55 percent goes to the down loader.
More than one million members of the YouTube partner program. According to Tube Mogul, in 2013 a YouTube video ad (the one that was shown before the video began) cost advertisers an average of $ 7.60 per 1,000 visits. Generally, no more than half of the videos eligible to participate have advertising in presale ads due to the lack of interested advertisers.
In 2013, YouTube introduced an option for channels in which at least thousands of subscribers demanded a paid subscription so viewers could watch the video. In April 2017, YouTube established the requirement to accept 10,000 real-time views for a paid subscription. On January 16, 2018, the eligibility requirement for Monetization was changed to 4000 hours in the last 12 months and to 1000 subscribers. This step was seen as an attempt to ensure that the monetized videos did not cause controversy, but were criticized for fining smaller YouTube channels.
The YouTube play buttons, included in the YouTube Prize Maker Award, are YouTube’s recognition of its most popular channels. Nickel-nickel-copper alloy trophies, gold brass, silver metal and ruby are delivered to channels with at least one hundred thousand, millions, ten million and five million subscribers, respectively.
YPP users can have their videos “unmounted” if YouTube believes the content is not suitable for advertisers. If the video receives this status, the advertising revenue will be canceled for the corresponding video, and the video will have a yellow currency symbol in the member’s toolbar.