Most of YouTube’s revenue is owned by video copyright owners. In 2010, it was reported that almost a third of commercials were uploaded without permission from copyright owners. YouTube offers copyright owners the opportunity to find and delete their videos or continue to advertise income. In May 2013, Nintendo began to impose its ownership of the copyright and announced the advertising revenue of the creators of the videos in which screenshots of their games were published. In February 2015, Nintendo agreed to share the proceeds with the video creators.
In May 2007, YouTube launched its affiliate program (YPP), an AdSense-based system that allows the video down loader to share advertising revenue on the site. In general, YouTube receives 45 percent of advertising revenue from videos in the Affiliate program, and 55 percent goes to the down loader.
More than one million members of the YouTube partner program. According to Tube Mogul, in 2013 a YouTube video ad (the one that was shown before the video began) cost advertisers an average of $ 7.60 per 1,000 visits. Generally, no more than half of the videos eligible to participate have advertising in presale ads due to the lack of interested advertisers.
In 2013, YouTube introduced an option for channels in which at least thousands of subscribers demanded a paid subscription so viewers could watch the video. In April 2017, YouTube established the requirement to accept 10,000 real-time views for a paid subscription. On January 16, 2018, the eligibility requirement for Monetization was changed to 4000 hours in the last 12 months and to 1000 subscribers. This step was seen as an attempt to ensure that the monetized videos did not cause controversy, but were criticized for fining smaller YouTube channels.
The YouTube play buttons, included in the YouTube Prize Maker Award, are YouTube’s recognition of its most popular channels. Nickel-nickel-copper alloy trophies, gold brass, silver metal and ruby are delivered to channels with at least one hundred thousand, millions, ten million and five million subscribers, respectively.
YPP users can have their videos “unmounted” if YouTube believes the content is not suitable for advertisers. If the video receives this status, the advertising revenue will be canceled for the corresponding video, and the video will have a yellow currency symbol in the member’s toolbar.
YouTube entered into a marketing and advertising partnership with NBC in June 2006. In March 2007, he made a deal with the BBC on three channels with BBC content, one for news and two for entertainment. In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment and CBS, which allows companies to publish full movies and television episodes on the site, accompanied by advertisements in the US viewers section. called “Show”. This movement aimed to create competition with sites like Hulu, which features content from NBC, Fox and Disney. In November 2009, YouTube launched the British Viewer Show version, which offered around 4,000 complete programs of more than 60 partners. In January 2010, YouTube introduced the online movie rental service, which is available only to users in the United States, Canada, and the United Kingdom as of 2010. Service offers more than 6000 movies.
In early 2018, Cohen began hinting at the possible launch of a new YouTube music service that will compete with other services, such as Spotify and Apple Music. On May 22, 2018, a music streaming platform called “Music YouTube” was launched.