In early 2018, Cohen began hinting at the possible launch of a new YouTube music service that will compete with other services, such as Spotify and Apple Music. On May 22, 2018, a music streaming platform called “Music YouTube” was launched.
YouTube Go is an Android application that aims to simplify YouTube access to mobile devices in emerging markets. It differs from the main Android application for Android and allows you to upload videos and share them with other users. It also allows users to watch videos, share videos downloaded via Bluetooth and offers more options to manage mobile data and video resolution.
YouTube announced the project in September 2016 at an event in India. It was launched in India in February 2017 and expanded in November 2017 in 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya and South Africa. It was implemented in 130 countries around the world, including Brazil, Mexico, Turkey and Iraq on February 1, 2018. The application is available to approximately 60% of the world’s population.
On February 28, 2017 in a press release from YouTube Space, Los Angeles, YouTube launched the launch of YouTube TV, a MVPD-style subscription service available to US customers at a price of US $ 35. For the first time on the continent (New York, Los Angeles, Chicago , Philadelphia and San Francisco) April 5, 2017 the service offers live broadcast programming of the five networks of El Sistema Broadcasting Company (ABC, CBS, CW, Fox and NBC), as well as Walt Disney Company, CBS Corporation, 21 Century Fox, NBC Universal and Turner Broadcasting System (among others, including Bravo, USA, Syfy, Disney Channel, CNN, Cartoon Network, E !, Fox Sports 1, Freeform, FX and ESPN). Subscribers can also receive Showtime and Fox Soccer Plus in addition to additional payment and access original YouTube Premium content (YouTube TV does not include a subscription to YouTube Red).
During the 2017 World Series hosted on YouTube, television ads were placed behind the plate. A red logo on the registered trademark in the center of the screen that simulates the YouTube interface.
YouTube Premium (formerly YouTube Red) is a premium YouTube subscription. It features free streaming advertising, exclusive content access, background and offline video playback on mobile devices, and access to the All Access service in Google Play Music. YouTube Premium was originally announced on November 12, 2014 as a “Music Key,” a subscription to the streaming music service and “All Access” service on Google Play Music. On October 28, 2015, the service resumed as YouTube Red, offering free streaming of all videos and access to exclusive original content. There are 1.5 million subscribers since November 2016, and another million are free. As of June 2017, there were only 250 million views in the first season of “Red Originals” YouTube.
In May 2014, prior to the launch of the Music Key Service, the Independent Network stated that they were “undervalued” compared to other streaming services and that YouTube blocked all music content from labels that did not achieve the paid service transaction. In a statement released in the Financial Times in June 2014, Robert Kinkl confirmed that YouTube “will block the content of any label that does not negotiate to be included in a paid service.” “100% success, we understand that this is not an achievable goal, and therefore we are responsible to our users.” The Financial Times later reported that YouTube had a joint deal with Merlin Network, one This represents more than 20,000 independent labels for inclusion in the service. However, YouTube itself has not confirmed the deal.